About

IzziwizziKids.co.uk started out in 2005 by Al Boxall-Gordon (a new mum at the time) who was finding increasing commercialisation of the world surrounding children quite frankly anoying. At that time the emphasis on toys and play seemed to be very much centred around what was most profitable, rather than why different types of play were important and stimulating different types of play. And so it was, IzziwizziKids.co.uk was born as an e-commerce store, offering alternative toys and gifts that followed a new set of rules.

	Toys, gifts and play should stimulate a wide and carefully researched range of aspects of a child’s development
	Toys and gifts should be considerate to the needs of parents (including storage and fit with lifestyle)
	Toys and play should stimulate different aspects of interaction …parent and child, child alone and child with other children.
	Toys and gifts should not be so heavily disposable. We should take responsibility for the way that toys and gifts are produced (both socially and environmentally) and we opt for good quality and robustness over price.
	The latest fads are a no go. Everything is centred around what is good for the child and not what is good for the pockets of major corporations.
	Children using their imaginations and stretching themselves mentally and physically.

Since it’s launch, IzziwizziKids.co.uk has featured on GMTV, LK Today, This Morning and Loose Women to name but a few. And although has taken a new direction away from an e-commerces store, with our new direction and focus for the website as an interactive resource, we are now is able to offer you even more services than ever. As a result we continue to go from strength to strength.