Play Fest is trying out a new idea to support Orchard Toys in developing video content of families playing with their new product – Where’s my cupcake. Rather than video reviews that we have traditionally sought, we are seeking to send families the game in exchange for sending us an unedited video file of the children enjoying the game in context. We are looking for reactions, facial expressions and any actions that they do when they play the game such as moving counters, spinning a wheel, rolling the dice etc.
The finished video that we produce could be displayed at various screen sizes. We are therefore keen to capture HD high quality video footage in it’s original format and we would like to work with families who would like to be included within promotional material and are happy to provide agreement to this. We’d like to demonstrate as a community an additional way that Play Fest can add value to toy brands.