Here's What You Told Us and What We Plan to Do!

Thank you to everyone who took the time out to complete our survey during September 2007 in relation to the development of Izziwizzi Products and Services.

The feedback we received was really useful and it gave us some good pointers for the things we are getting right and areas that we need to address in order to improve our products and services.

Rather than go into lots of detail of the research findings, we thought it would be more useful to give you a summary to let you know about some of the key things that were raised, but most importantly our plans to implement changes to improve our service to you over the coming months.

If you would like further information, then please contact Alison Boxall on 0845 120 1036, or email alison.boxall@izziwizzikids.co.uk.

You Said

We were really pleased to hear that you like the design of the website. It is easy to navigate, with clear images and good product descriptions. You would like our main categories to be sub-categorised as some lists are several pages long. It is really useful to be able to search by different categories, but it would also be useful to search by price.

Progress

We have some planned enhancements to the Izziwizzi Kids website over the coming months which will include a price filter facility. We will also look to sub-categorise the main 8 Imaginative Ways for Children to Play and Learn into defined activities to make it even easier to find products.

You Said

You like how easy it is to get gift ideas and especially liked the gift picker facility. You would like more gifts available for under £10.

Progress

We never stop looking new products to enhance our range and to give you fantastic ideas. There seems to be a lot of you out there who need to buy gifts for a lot of children and so really like the ability to find good quality children's gifts for under £10. This will be a criteria set for both buying in new products and the development of Izziwizzi Branded products in the future.

We have also added a feature to the website with the ability to subscribe to receive updates relevant to the gender and age of the children that you buy for. This makes it even easier to get perfect gift ideas, suited to the age of the children you buy for.

You Said

You like the variety and quality of the products we have on offer and the fact that there was no Disney or other branding and the toys we sell don't need batteries. You would however like to see a wider range available generally and more products available for babies from birth to 1 year age range and the 4 - 5+ age range.

Progress

We are proud in the fact that we actively seek products that serve the interests and development of the child and not as with many toy retailers on the latest fad, or character. Our view is that this helps to brings a little magic back into childhood, but most importantly helps the child to learn and develop. There are many toys on the market for babies, but it is difficult to source products that are genuinely different. This is most certainly one of the challenges we take on board for the development of Izziwizzi Kids products. We are constantly expanding our product range to bring you a wider variety. You can keep posted of new product additions through our newsletter. To subscribe to the Izziwizzi Kids Newsletter, go to www.izziwizzikids.co.uk/eNewsletter.

You Said

You found products at Izziwizzi Kids that are not available elsewhere.

Progress

We set out our stall to provide something different to mainstream toy retailers, so we are delighted to be achieving this. Providing you with something different to mainstream toys will be at the heart of the growth of our business.

You Said

You liked the fact that our products encourage children to develop their imaginations, rather than the toys doing everything for them.

Progress

You will not find a single battery operated toy at Izziwizzi Kids. We firmly believe in the saying 'the more you put in, then the more you get out'. By encouraging children to use their imaginations and do much of the work, they learn so much more. Playing in this way, children are more likely to engage in real conversation in context and develop their language and communication skills.

You Said

You liked our quick delivery

Progress

It is important to us to build our customers confidence in buying online and ensuring they receive their orders promptly. If orders are delayed we also aim to be proactive in ensuring that customers are kept fully informed.

You Said

You liked our good customer relations and friendly and personal service.

Progress

We are pleased to be able to offer advice and information about products. We have taken on board that our customers like the option to be able to speak to a friendly voice on the telephone and opened a Freephone Order Line with extended opening hours 7am - 11pm on 0800 138 0074.

You Said

Some of you found our prices as presenting really good value, whilst others commented that some items were identified as being found cheaper elsewhere.

Progress

We are implementing regular price audits to review pricing in relation to other stores. The feedback on our service was extremely positive and highly regarded. We feel strongly that the service that we offer should not be compromised through price reductions as many other online retailers. Our aim is to offer our customers an honest price and the best and most reliable service online. We have actively taken steps to enhance the visibility of additional offers and services available when buying from Izziwizzi Kids, such as Free delivery with orders over £60, gift-wrapping and bulk purchases. If you have any feedback in relation to specific products, then please email alison.boxall@izziwizzikids.co.uk

You Said

The ratings on products seem untrustworthy

Progress

A very valid point. The toys we sell are all individually toy tested by children and their parents and given a rating. The ratings are all good, because quite frankly if they get a poor rating, then we just don't sell them.

We completely take on board how the rating system is perceived and have identified through the research that the ability to provide further comments from other customers underneath the product would be extremely valuable. We have therefore built this into our schedule for enhancements to the website. Watch this space...

You Said

A wider variety of shipping costs and postage options is needed.

Progress

The functionality of our website is currently limited as it allows for a fixed price delivery option. The price is set at a rate that overall we do not profit from postage and packaging. However, we do take on board that for the items at a lower value would enhance our service to you if you decide to make a purchase of a lighter item.

We have built enhancements to the delivery options available into our website development schedule over the next few months. In the short term, we are increasing the number of offers and promotions available to customers in order to increase the opportunities for discounts on orders.

You Said

Here are some of the things that were important to you in features of toys:

• Less Packaging
• Attractive and Educational
• New Ideas
• Products that Grow with the child
• Not over stimulating
• Not just pink for girls and blue for boys
• Not battery operated and noisy
• Multiple use and robust
• Products for £10 and under
• Clear age range

These are just some of the many features and we received lots of great ideas and input into the development of Izziwizzi Kids Products. The thing that is most important to us is that you have your say and influence on the products that we develop and so we will keep you posted. We are really grateful of any feedback and we will provide updates through our email updates.

Thanks for all your input and support.

Alison