Toy Companies
Play Fest + gives your brand and products immediate visiblity and presence within our established online Play Fest community. You can gain exposure with hardly any effort to a large and expanding online community of engaged mums who want to support your marketing efforts. It doesn’t have to cost you a penny and you will be pleased to know that a proportion of profits that we generate from sales in Play Fest are re-invested into making the Play Fest community an even more fun place to be and building it’s growth. Our business model is designed around everybody gaining out of the relationship from toy companies, toy retailers, mummy bloggers, play organisations and of course very importantly children and their parents.
In 2011 alone we have worked with a diverse range of companies and organisations including Orchard Toys, Galt Toys, Marbel Toys, The British Toy and Hobby Association and Play England. We are so excited for 2012 as the Play Fest community has defined what it wants to achieve and the weekly Play Fest parties on Twitter and Facebook are really gaining momentum. More brands are coming on board and it is exciting see how much the Play Fest community wants to contribute positively to your marketing efforts.
It’s quick and easy to get up and running with us, you can buy a package most suited to your needs and budget. You can even try us out with a free trial and participate in unqiue Play Fest opportunities that are always free. Every week that passes you by is a is a missed Play Fest opportunity.
Izziwizzi Kids and Play Fest helps companies to overcome a number of challenges we know many companies typically face.
Challenges with Product Reviews:
We fully appreciate that you may have a very effective mummy blogger scheme in place and excellent personal relationships. However, there may be times where you find you have limited capacity to manage your mummy blogger reviews, or you might like to help your mummy bloggers to work towards improving their reviews. We wanted to create an option for you to do this. Alternatively you may be starting out with mummy bloggers reviewing your products and want to ensure that the people you work with are trustworthy and reliable. We can help with this too.
More and more requests for toy reviews from mummy bloggers eating up your time? We give you a point of reference to direct mummy bloggers to.
Further precious time taken up organising and chasing toy reviews? We have have a maticulous system for vetting reviewers and maximising the return of reviews.
Quality if the video reviews could be better? We work with the Play Fest Plus community of mummy bloggers who actively invest in their own personal development to improve their video content and online marketing of your content.
Video reviews not optimised within Google? We undertake search engine optimisation of all the content that comes through Izziwizzi Kids and constantly building up our content network to bring your product content even greater exposure.
With regard to social media:
It’s very difficult with social media to talk about your own products all the time. With Play Fest, mums talk about your products for you.
It can be difficult to engage with your target market in the evening when mums are using social media. The evening is when most companies have gone home for the day. We get your products exposed to mums when they are using social media when the kids have gone to bed.
Many companies are daunted by the prospect of what they can achieve with social media. You are immediately benefitting from our expertise (as an internet Marketing company) and we are always as helpful for our customers as we possibly can be.
- A constant stream of reliable, well informed, good quality independently made video toy reviews aimed specifically at overcoming objections to purchase and addressing any of mum’s concerns for purchasing your product online;
- Product video reviews distributed to our content network and online retailers;
- Your products presented to mums in the evening when your target market is online, and most toy companies have gone home for the day;
- Detailed insights from mums about your products including information to inform your product development and marketing communications. Detailed insights are also provided to online retailers to help increase their online conversions;
- Exposure of your products through our Play Fest Twitter and Facebook parties, including engaging with mums about your products and proactively encouraging shares and likes to build awareness of your product;
- A listing in IzziwizziKids.co.uk supported brands;
- Your products listed in the IzziwizziKids.co.uk gift-picker, including a buy now button linking to a relevant retailer
- Embedding all relevant toy review videos directly e-commerce websites of your chosing;
- Monthly anlaytics reporting so you can see how your products are performing.
The beauty of working with us is that you can take advantage of free opportunities, take up our services on an ad-hoc basis, identify bespoke solutions to meet your needs or work with us on a continuous basis through one of our membership packages. The membership packages are where we see companies receive the most gain.
We can talk with you about figures relating to exposure, but the community is growing so fast that this information becomes outdated every week. We would prefer to offer you a free trial and experience first hand how we can benefit your business.
IzziwizziKids.co.uk and Play Fest are owned and managed by Buzz Internet Marketing Ltd. To find out more about taking us up on a free trial visit www.buzzinternetmarketing.co.uk.
