Last night we invited everybody in the world along to a Play Fest Planning Session held on Twitter and Facebook. Whilst everyone in the world didn’t show (with a stroke of luck), we had a great show of brilliantly creative Play Fest peeps with so many outstanding ideas springing up everywhere during the session. So much so, that we have now compiled your ideas and our ideas for a collective vision, goals and format for Play Fest in 2012 – Whoopie! But it doesn’t finish here. You can still let us know if you disagree with anything or would like to add anything in. Just use the comments. Next week we are looking forward to planning a schedule for 2012.
Here is a collective vision for Play Fest in 2012 that we came up with out of Play Fest. Would you like to add anything to this? Would you like clarification on anything? Please do leave your comments. We will still be collecting your input until 31st October 2011.
Vision
“We are the UK’s most fun and interactive online community for parents – inspiring kids play”
Goals for 2012
Here are collective Play Fest goals for 2012.
- To create opportunities for more fun banter during Play Fest
- To create more opportunities for individuals through Play Fest, including biographies and links to personal blogs
- To give collective marketing and blogging support for bloggers.
- To create a Play Fest event/conference for kids, parents, bloggers, toy companies, play interest groups.
- To achieve bigger things through Play Fest with champions and teams working together.
- To bring on board more toy brands and products creating more video review opportunities.
- To help build dialogue beteween play fest mums and dads with toy companies
- To continue to support charitable causes
- To bring money saving offers to Play Fest in addition to budget ideas
- To create recognition for Izziwizzi Kids and Play Fest i.e. as a recognised standard for independent toy reviews
- To work with mums/dads to continue to help toy companies and toy retailers to do a better at their product marketing communications.
- And include a lot more chocolate!
Please comment if you like these goals, if you would like clarification or if you feel that something here should be amended.
The Framework for Izziwizzi Kids Play Fest
- Brand led party.
- Welcoming everybody
- Link for new commers on what Play Fest is all about
- Link for regulars with prompt tips for Play Fest e.g. when to Retweet, share, How to welcome new comers etc.
- Re-inforcing what play fest is about frequently throughout the play fest (Twitter only)
- Always link to an outline of play fest with approximate timings, so that everyone knows what to expect and what we are working to
- Introduce a code of conduct, so that individuals and companies know how to contribute the most, conduct themselves and get the most out of Play Fest
- Opportunities for friendly banter created
- Opportunities to discuss a particular play related topic
- Introduce toys for review with opportunities to ask questions for reviewers to answer on their videos.
- Show video reviews with opportunities to ask questions. Introducing exciting incentives.
- Links to special discounts and offers page for Play Fest.
- Companies involved for direct dialogue where possible.
- Play activity video in relation to the topic pick a winner for vouchers where approropriate.
- Budget idea of the week – Something under £5
Sounds good. I haven’t been around for #playfest for a while but hope to get back soon. x
Great to hear from you. Will be great to see you back